Unlocking the Untapped Potential of Wine in UK Golf Clubs
Wine is a beloved and integral part of the UK’s drinking culture, yet it remains an underutilised commodity in many of the country’s golf clubs. Despite the fact that a remarkable 33% of all alcohol consumed in the UK in 2023 was wine, most golf clubs offer only a basic selection: a house red, white, rosé, and perhaps a sparkling option. At Waud Wines, we believe this approach is a missed opportunity for many of the best golf clubs, one that shouldn’t be overlooked.
"33% of All Alcohol Consumed in the UK in 2023 Was Wine."
The Changing Demographics of Golfers and Their Preferences
The landscape of golf in the UK is evolving, particularly with the rapid growth in female participation. Women now make up 34% of full-course golfers—a significant increase that reflects broader trends in the sport. Notably, nearly 50% of women prefer wine over any other alcoholic beverage, making the case for a robust and varied wine list even stronger. As the demographics of golfers continue to shift, what is served behind the bar at golf clubs becomes increasingly important. For us, it’s clear: investing in a well-curated wine list is essential to tapping into an untapped revenue stream and enhancing the overall member and guest experience.
The Tradition of Wine in Golf Clubs
Some of the more traditional golf clubs have long recognised the importance of offering a strong wine list. For these clubs, a day on the course often culminates in a hearty lunch accompanied by a carefully selected glass or two of wine. In fact, some clubs are so committed to their wine offerings that they have established internal wine committees to ensure the quality of wine served meets the high expectations of their members and guests.
The Waud Wines Solution for Golf Clubs
However, we understand that not every golf club has the luxury of having wine-passionate members who can guide purchasing decisions. That’s where we come in. At Waud Wines, we are not just wine experts—we’re avid golfers too. Our deep understanding of both wine and golf allows us to bring a unique perspective to the table. We’ve developed a golf-centric wine supply service that can help your club make informed decisions about its wine list.
Whether your club is looking to expand its offerings, introduce a new and exciting range of wines, or simply refine its existing selection, we can provide the expertise and guidance needed to create a wine list that resonates with your members. By doing so, you can unlock a new and meaningful revenue stream that benefits both your club and its members.
Development of Wine Dispensers
Adding one of our WineEmotion dispensers to your offerings combines state-of-the-art technology with the seamless serving of premium wines by the glass. This innovation not only preserves the quality of your wine but also allows you to offer a wider variety of wines. When combined with our curated wine lists, Waud Wines truly offers the only turnkey solution for UK golf clubs looking to elevate their wine service and increase revenue.
Get in Touch
If you’re interested in exploring how we can help you boost your wine list and tap into the growing demand for quality wine among your members and guests, we’d love to hear from you. At Waud Wines, we’re passionate about helping golf clubs enhance their offerings and ensure their wine selections are nothing short of exceptional.
Feel free to contact us to discuss how we can assist you in elevating your club’s wine experience and driving future revenue.
Ed Fairfax
ed.fairfax@waudwines.com / 0333 5338975
Waud Wine Walls & Wine Dispensers